Key Performance Indicators
 Key Performance Indicators monitored by the Board


The Directors use a number of Key Performance Indicators (“KPIs”) which they consider are effective in measuring delivery of the strategy of the business, and which assist the Directors in the management of the Group. The Board closely controls and monitors the success of the Group’s operating businesses through the divisional KPI programme. The results of these are as follows:-

Year ended
31 December 2009
Year ended
31 December 2008
Year ended
31 December 2007
Malmaison
Average occupancy for year%787978
Average room rate for year£99112113
Operating EBITDA*£’00015,36616,52614,761

Hotel du Vin
Average occupancy for year%818181
Average room rate for year£111120124
Operating EBITDA*£’00011,2219,9279,143

Combined Malmaison and
Hotel du Vin
Operating EBITDA*£’00026,58723,45323,904
Operating loss before tax*£’000(1,443)(632) 4,551


*Operating EBITDA and operating loss before tax exclude pre-opening costs and profit on disposal of fixed assets.

Year ended
31 December 2009
Year ended
31 December 2008
Year ended
31 December 2007
MWB Business Exchange Plc
Occupancy at year end%829090
REVPAW at year end£6,1808,7008,435
REVPOW at year end£7,5459,6509,355
EBITDA£’0009,80618,08816,982
Profit before tax£’0004,20914,00312,746


Year ended
31 December 2009
Year ended
31 December 2008
Year ended
31 December 2007
Liberty Plc
Revenue£’00060,77450,85046,689
Operating EBITDA before brand expenditure and reorganisation costs

£’0003,0041,8152,671
Operating profit/(loss) before expenditure on brand and reorganisation costs

£’0001,025(435)200
Expenditure on brand£’000(2,761)(4,344)(3,484)